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Privacy Policy

Last Updated: October 24, 2023

1. Introduction

This Privacy Policy explains how MK Media ABN 47 604 486 857, trading as Duty Digital ("Duty Digital," "we," "us," or "our") collects, uses, discloses, and protects your personal information. We are committed to protecting your privacy and complying with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).

By using our website or services, you consent to the collection and use of your information as described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

  • Contact Details: Name, email address, phone number, business address
  • Business Information: Company name, ABN, website URL, industry sector
  • Financial Information: Current SEO spend, invoice details (for invoice matching program)
  • Account Credentials: Login details for platforms you authorize us to access
  • Communication Records: Emails, chat transcripts, phone call notes
  • Marketing Preferences: Email subscription status, communication preferences

2.2 Website Analytics Data

We automatically collect:

  • IP addresses and device information
  • Browser type and version
  • Pages visited and time spent
  • Referral sources
  • Search queries used to find our site
  • Location data (country/state level)

2.3 Client Website Data

When providing SEO services, we access:

  • Google Analytics and Search Console data
  • Website content and structure
  • Backlink profiles
  • Competitor analysis data
  • AI search presence data

2.4 Sensitive Information

We do not intentionally collect sensitive information as defined under Australian privacy law unless specifically required and with your explicit consent.

3. How We Collect Information

We collect information through:

  • Direct Interactions: Forms, email, phone calls, meetings
  • Website Technologies: Cookies, pixels, analytics tools
  • Third-Party Tools: Google Analytics, CRM systems, SEO tools
  • Client Authorizations: Access to your digital properties
  • Public Sources: Business directories, social media, public websites

4. How We Use Your Information

4.1 Service Delivery

  • Providing SEO and AI optimization services
  • Conducting website audits and analysis
  • Creating reports and recommendations
  • Managing your account and billing

4.2 Business Operations

  • Communicating about services and updates
  • Processing payments and invoicing
  • Improving our services and methodologies
  • Internal record keeping and analysis

4.3 Marketing and Sales

  • Sending newsletters and industry updates (with consent)
  • Providing quotes and proposals
  • Case studies and testimonials (with permission)
  • Retargeting advertisements

4.4 Legal and Compliance

  • Meeting legal obligations
  • Enforcing our terms and conditions
  • Protecting our rights and property
  • Preventing fraud and misuse

5. Cookies and Tracking Technologies

5.1 Types of Cookies We Use

  • Essential Cookies: Required for website functionality
  • Analytics Cookies: Understanding website usage
  • Marketing Cookies: Delivering relevant advertisements
  • Preference Cookies: Remembering your settings

5.2 Managing Cookies

You can control cookies through your browser settings. Disabling cookies may limit website functionality.

5.3 Third-Party Tracking

We use:

  • Google Analytics for website analytics
  • Google Ads for remarketing
  • LinkedIn Insight Tag for B2B targeting
  • Facebook Pixel for social advertising

6. Information Sharing and Disclosure

6.1 Service Providers

We share information with trusted service providers:

  • Cloud hosting services (website and data storage)
  • Email marketing platforms
  • Payment processors
  • SEO and analytics tools
  • Customer relationship management systems

6.2 Business Transfers

If Duty Digital is sold or merged, your information may be transferred to the new entity.

6.3 Legal Requirements

We may disclose information when required by:

  • Court orders or legal proceedings
  • Government authorities
  • Law enforcement agencies
  • Protection of our legal rights

6.4 With Your Consent

We share information for:

  • Case studies and testimonials
  • Partner referrals
  • Industry directories

6.5 We Do Not

  • Sell your personal information
  • Share information with competitors
  • Use your data for purposes unrelated to our services

7. Data Security

7.1 Security Measures

We implement:

  • SSL encryption for data transmission
  • Secure password requirements
  • Regular security audits
  • Access controls and authentication
  • Secure data storage and backup systems
  • Employee confidentiality agreements

7.2 Data Breach Response

In the event of a data breach that may cause serious harm, we will:

  • Notify affected individuals promptly
  • Report to the Office of the Australian Information Commissioner (OAIC) as required
  • Take immediate steps to minimize harm

8. Data Retention

8.1 Retention Periods

  • Client Data: Duration of service plus 7 years for tax/legal requirements
  • Marketing Contacts: Until consent withdrawn
  • Website Analytics: 26 months
  • Financial Records: 7 years per Australian tax law

8.2 Deletion Requests

You may request deletion of your personal information, subject to legal retention requirements.

9. Your Rights

Under Australian privacy law, you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion (subject to legal requirements)
  • Opt-out of marketing communications
  • Lodge a complaint with the OAIC
  • Request information about third parties we've shared data with

10. International Data Transfers

10.1 Overseas Recipients

Your information may be accessed by service providers in:

  • United States (cloud hosting, software services)
  • European Union (analytics tools)
  • Other countries where our tools operate

10.2 Safeguards

We ensure overseas recipients:

  • Are subject to similar privacy laws
  • Have contractual obligations to protect your data
  • Use appropriate security measures

11. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect information from children. If we discover we have collected information from a child, we will delete it immediately.

12. Direct Marketing

12.1 Marketing Communications

With your consent, we may send:

  • Industry news and SEO updates
  • Service announcements
  • Educational content
  • Special offers

12.2 Opting Out

You can opt-out of marketing communications:

  • Click "unsubscribe" in any marketing email
  • Email info@dutydigital.com.au
  • Call 1300 950 765

12.3 Transactional Communications

You cannot opt-out of service-related communications (invoices, important updates, security notices).

13. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices. Please review their privacy policies before providing personal information.

14. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date. Significant changes will be communicated via email or website notice.

15. Complaints and Disputes

15.1 Internal Resolution

If you have privacy concerns:

  1. Contact our Privacy Officer
  2. We will investigate within 30 days
  3. We will provide a written response

15.2 External Resolution

If unsatisfied with our response, you may lodge a complaint with:

  • Office of the Australian Information Commissioner (OAIC)
  • Website: www.oaic.gov.au
  • Phone: 1300 363 992

16. Privacy Officer Contact

For privacy-related inquiries, access requests, or complaints:

Privacy Officer
MK Media trading as Duty Digital
ABN: 47 604 486 857
Address: 11 Wilson Street, South Yarra, VIC 3141
Email: info@dutydigital.com.au
Phone: 1300 950 765

17. Specific Service Privacy Practices

17.1 SEO Audits

When conducting audits:

  • We access only necessary data
  • Audit data is deleted after 90 days unless you become a client
  • Competitor data is aggregated and anonymized

17.2 Invoice Matching Program

For invoice verification:

  • We review only billing-related information
  • Previous agency details are kept confidential
  • Invoice data is stored securely and deleted after service ends

17.3 AI Search Monitoring

  • We track your appearance in AI responses
  • This data is proprietary and not shared
  • Monitoring methods evolve with AI platforms

18. Consent and Acknowledgment

By using our website or services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described.

19. Definitions

  • Personal Information: Information that can identify an individual
  • Sensitive Information: Information about race, religion, health, criminal records
  • Services: SEO, AI optimization, and related digital marketing services
  • Website: www.dutydigital.com.au and associated domains